3 Reasons to Use Built-Up Letters for Your Business Signage

Posted on: 18 December 2017

Built-up lettering, sometimes known as 3D lettering, is something you've almost certainly seen before. Built-up letters are made to stand out from the side of a building, so each letter projects outwards instead of merely being painted or adhered to a surface. It's often a slightly more expensive signage option than simply using paint or having a flat sign installed, but it comes with several benefits that make it well worth the cost.

Here are just three reasons why you should consider built-up lettering.

1. Stands Out from the Crowd

A sign is meant to do more than impart information – it's also meant to stand out. If your sign draws the eye, it becomes easier for people looking for your business to see where it is. More importantly, an eye-catching sign also draws new customers who might not previously have gravitated towards your business. Built-up lettering literally stands out – if you want your business to be noticeable, built-up lettering is a great way to go beyond one-dimensional. Additionally, built-up lettering provides a more professional, high-end appearance, so potential customers will develop a positive impression before they even step inside.

2. Provides Flexible Design Options

Most signs provide a few options. If you choose either paint or a flat sign, you'll be able to choose between different colours and fonts for your design. Built-up lettering offers those choices, but it doesn't stop there. You can have letters made from a variety of materials, including timber, foam, and metal. If you have a cool new bar, raised stainless steel letters are going to work well; if you have a more traditional establishment, raised timber letters are going to better reflect your business. You can even have lights fitted behind each letter – this draws the eye even more, which is particularly beneficial for businesses that need to operate at night, such as bars, clubs and restaurants.

3. Goes the Distance without Damage 

Built-up letters are not invulnerable to damage, but they do tend to be made from very durable materials. Those hypothetical stainless steel and timber letters mentioned above are clearly going to last a long time unless subjected to very deliberate damage. If your sign's lettering uses paint, it can peel away or start to fade over the months and years. This isn't going to be an issue with built-up lettering. It often costs more initially, but you shouldn't have to replace it for a long time to come.

For more information on how to improve shop front signs, contact a local professional.