• Ways Signage Will Increase Your Business' Customer Base

    All business owners want to expand their client base. As a result, the marketing and advertising of all companies, small and large, tend to take up a substantial amount of the business' operational costs. But did you know that you could decrease your marketing budget yet increase your customer, and subsequently your sales, via signage? The mistake people make with signage is not paying too much attention to the design. As long as it is conveying the intended message, then business owners will overlook their A-frame signs and other types they may have outside their premises. [Read More]

  • 3 Reasons to Use Built-Up Letters for Your Business Signage

    Built-up lettering, sometimes known as 3D lettering, is something you've almost certainly seen before. Built-up letters are made to stand out from the side of a building, so each letter projects outwards instead of merely being painted or adhered to a surface. It's often a slightly more expensive signage option than simply using paint or having a flat sign installed, but it comes with several benefits that make it well worth the cost. [Read More]

  • How to Ensure Your Business Signage Really Stands Out

    Signage is needed for any business, no matter the product or service you're selling. Customers and clients need to be able to find your business when on the road, and advertising inside your business can impel customers and clients to buy more product, or to sign up for more services. To be effective, however, your business sign writing really needs to stand out, so note a few tips on how to ensure it doesn't get lost among other signs in the neighbourhood, or overlooked by those who have already come through your front door. [Read More]

  • Tips to Make Sure Your Business Signage Works for You

    Many companies operating in Australia are turning to signage as a means of reaching out to their customers. Business signage refers to the use of signs to capture the attention of potential customers and to pass important information regarding a business. But for business signage to work effectively as a marketing strategy, its design and placement has to be well thought out. If you want to get the most out of your signage, here are a number of success tips you ought to follow. [Read More]

  • How Thinking Outside of the Box Can Help You With Your Business Promotion

    As a small business owner, you may have been looking for some "out-of-the-box" ways to make an impression, as you look for a boost in sales. You may have a fleet of vehicles associated with your business but wonder if the traditional way of advertising on the side of these vehicles is paying off or not. Have you considered vinyl wrapping? How can this make a difference? Vinyl wrapping used to be the domain of big businesses, as it simply wasn't cost efficient for the small fleet manager to consider. [Read More]

  • Three Tips for Choosing Signs for Your Expo Booth

    If your small business is thinking about doing an expo or a trade show, that is a great place to meet potential new clients and to network with other vendors. However, if you want your booth to be visible, you need the right signs. Here are three tips to consider when choosing signs for an expo: 1. Go for height. At a trade show, attendees walk through the aisles of the shows, seeing countless booths. [Read More]

  • How to make a sign stand out with eye-catching colours

    In a world of information overload, where eyes are bombarded by advertisements, signs and media, it can be hard to make a business sign stand out from the crowd. A crucial element in making a sign distinct from everything around it is colour. But how do you make a sign attention-grabbing without being garish? A sign's colour scheme should draw the eye while still looking professional. Think of a good business sign as like a suit. [Read More]

  • Answers to 3 Commonly Asked Questions About Neon Signs

    Neon signs are probably one of the most commonly used business signs around the world. Neon signs shine brightly at night and come in a wide range of colors and designs, making them perfect for any company that needs an illuminated sign that is easy to care for and which easily fits their overall d├ęcor. Although neon signs are very common, you may still have many questions about them and their use and maintenance. [Read More]

  • Understanding 3D Signwriting

    If you are looking for signs, choosing 3D can help to make your signs to stand out. 3D is increasingly being adopted for signage in businesses. Understanding the process that goes into that form of signwriting can help you when making decisions on what to get. There are many businesses in Australia that offer commercial printing but which can also offer this form of signwriting. Materials There are certain materials that make 3D signwriting possible. [Read More]